We know how frustrating it is to spend hours and hours in front of the computer, performing a task as repetitive as it is necessary: researching news, trend topics, keywords, influencer profiles, analyzing the competition, reading blogs, looking for the best to create content for Facebook, Twitter, Google+ and other Social Networks.
To create from Postcron, a functionality that enables us to generate Digitalmarketing content automatically, in this situation and we are eager to share it with all those who are going through the same thing as us. It’s not the happiness machine folks but it’s very close to that.
Next, find out how you too can, in less than ten minutes, create content for social networks, and schedule a whole week of posts on your social networks!
1- “A little bit of history “
Repetitive tasks are not at all compatible with the free and creative spirit of an entrepreneur, since they take away all the inspiration and time that we could spend on issues that really allow us to develop our potential and businesses.
SEO specialist pursue a goal that in turn guides each of our actions and decisions: save as much time as possible on repetitive tasks by automating processes, and use those hours on something that takes us further.
The bottom line came to life a few years ago when a “young” engineer who was carrying out several projects sites for different customers, wanted to take a vacation but realized that he had to be aware of search content and publish posts in the accounts that were under his administration.
As a result, he created Postcron, thanks to this he was able to fulfill his work, make his trip, rest and take several caipirinhas in peace. Moral: automation = + time, + happiness or + caipirinhas, or whatever you prefer.
2- Generate content for social networks (follow the story)
As for the new functionality, it was also born as a result of an uncomfortable and frustrating situation: we realized that we were spending too much time and money trying to get interesting content for our Facebook, Twitter, Google+ accounts, etc.
We can say that we hit rock bottom when we place an order on Workana (a website that brings together freelancers) for someone to put together for us, a list of the 100 best social media articles of the last 6 months since this would allow us to obtain a source of inspiration to create content for our Social Networks, we do have a “stock” of articles to share with you and keep our accounts updated with quite interesting posts.
He is convinced that what the Workana boy did could be automated and that this would not only benefit us but all our clients. For this reason, it developed a search engine that applies an algorithm that allows us to obtain suggested content for Facebook, Twitter, Google+, and for all our social networks, regardless of the category.
This functionality not only saves time creating content on social networks, but it actually provides a solution to one of the most common problems faced by anyone trying to consolidate their community on social networks: the lack of constant updating (every 4 hours) of their Facebook, Twitter, Google+, LinkedIn pages, with relevant material for their audience.
So what does the functionality of Content for Social Networks do?
Search in a few seconds current and more viral content from your influencers, blogs, online magazines, favorites, and recommend them as content for your social networks.
Automatically schedules and the collected content to be published when you consider it appropriate.
How does Postcron define what is the best content for social networks?
Although the algorithm is much more complex than what we will describe below, what it basically does is search for the most retweeted content from the SEO Community that has been marked as a favorite most of the times -fave as the Twitter users say-, since in this way we obtain excellent quality material from our influencers.
In addition to retweets and favorites, the algorithm analyzes that everything that is selected has a valid link, adequate text length, and that obviously the content responds to the keywords that you indicated.
How much time creating content for social networks can you save with this tool?
To find out exactly how much time a person can save with this tool in creating content for social networks, SEO agency in UAE decided to time each activity involved in the search and content analysis of the top 20 articles from 20 preferred influencers.
Following the same requirements and criteria applied by the algorithm to select the articles, we manually searched for posts, we reviewed one by one, selected the ones that seemed to fit our needs, loaded them into an excel spreadsheet, sorted them, and scheduled for publication.